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Origins, Uses, and Transformation of Extinction Rhetoric

Richard J. Ladle and Paul Jepson

Keywords: climate change; conservation; crisis; extinction; frames; red lists; rhetoric

Abstract

The concept of extinction is at the heart of the modern conservation movement, and massive resources have been spent on developing models and frameworks for quantifying and codifying a phenomenon that has been described by American researcher and naturalist Edward O. Wilson as an obscure and local biological process. Scientists, environmentalists, and politicians have repeatedly used extinction rhetoric as a core justification for a global conservation agenda that seeks to influence a wide range of human activities despite the inherent difficulty and uncertainty involved in estimating current and future rates of extinction, or even in verifying the demise of a particular species. In this article we trace the historical origins of the extinction concept and discuss its power to influence policies, agendas, and behaviors. We argue that conservation needs to develop a more culturally meaningful rhetoric of extinction that aligns scientific evidence, cultural frames, institutional frameworks, and organizational interests.

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