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So many strategies, so little time ... making universities modern

John Clarke

Keywords: MODERNISATION; MANAGERIALISM; COMPETITION; CORPORATE STRATEGY; CONSUMERS; COMMUNITY; MELANCHOLIA

Abstract

This article examines the modernisation of universities in the U.K., arguing that heterogeneous policy objectives and strategies have become condensed in the construction of higher education as a governable system and the university as a corporate enterprise. It argues that managerialism has displaced and subordinated professional and administrative logics for the coordination of universities, articulating them into supporting roles. Finally, it examines some of the cultural psychological states associated with the contradictory and uncomfortable assemblage that is the modernized university: identifying fantasy, dissociation and professional melancholia. It concludes with an argument that nostalgia for a lost academic community cannot be a foundation for political challenges to the present model.

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