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Community—Coca-Cola Interface: Political-Anthropological Concerns on Corporate Social Responsibility

K. Ravi Raman

Keywords: COCA-COLA; CORPORATE CAPITAL; CORPORATE SOCIAL RESPONSIBILITY; GLOBALIZATION; GROUNDWATER; PESTICIDES

Abstract

By critiquing corporate social responsibility (CSR) as discourse and practice, it is argued in this article that CSR conceals its own invention and intentions. CSR is found to be problematic as it is yet another legitimating discursive domain that serves only the colonization process of corporate, oligarchic power structures. The present article attempts to traverse the complex maze that currently constitutes the theory and practice of CSR through a juxtaposition of the expressed acceptance of CSR by one of the world's biggest oligarchic-corporate structures, the US-based Coca-Cola Company, and the lived experience of village communities that have borne the ill-effects of its operations in India.

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