While it can claim some historical depth, essentially Lubuskie is a new province in western Poland that emerged from the local government reforms of 1999. It is thus located in a part of the country taken over by Poland from Germany in 1945, which as a consequence experienced a complete replacement of populations (Polish for German) at that time. This makes the province a useful case in which to study the emergence of a new identity over time. At present its identity is not as strong as in the case of its neighbours like Silesia and Wielkopolska, though it is being cultivated where possible by some local bureaucrats and politicians. It is argued that it is nonetheless justified to study such cases in order to determine and account for differences in the strength of regional identities in the same nationstate. The wider framework is regional identities within Europe as part of the process of European integration and its articulation with nation-states in the EU.