This article presents qualitative and quantitative findings on provisioning activism in Italy, focusing on Solidarity Purchase Groups (Gruppi di Acquisto Solidale, GAS). By using quantitative data about GAS growth, numerical consistence and economic impact and through ethnographic insights based on prolonged fieldwork, it identifies the GAS movement as an ecological, economic and political counterculture. I discuss the implications for policy efforts at the regional and state level, highlighting both potentials and shortcomings of promoting GAS as means to sustainable development. In particular, I identify the issues of trust, informality and direct democracy as distinctive of GAS practice. However, this positions solidarity economy vis-à-vis policymaking in a potentially oppositional rather than interlocutory stance.