The persecution, flight and murder of European Jews in the first half of the twentieth century and the profound social and political transformations that decisively affected European cities in the final decade of the 20th century have radically altered urban 'Jewish landscapes'. New stakeholders and institutions emerged with their own networks, goals and interests, and have constructed, staged and marketed 'Jewish culture' anew. The resultant Jewish spaces are being constituted in an urban space located at the intersection of ethnic representation, collective memory, and drawing on an imagined material culture, which includes architectural, physical and digital spaces (e.g. synagogues, Jewish quarters). This Europe-wide process is closely related to the delicate politics of memory and to discourses on the authenticity of cities. This article analyses how the image of 'Jewishness' plays an increasingly important role in the marketing of historical authenticity that cities and their tourism affiliates are undertaking.