This article presents some findings from the ethnography exploration of priority research in the European Research Area. The title of the priority is ‘Connecting People with Heritage’. The Old Generation and Generation Y are the drivers contained in the document’s strategic research agenda (SRA). The research has been conducted by European experts within the Joint Program Initiative in Cultural Heritage (JPI CH). Revitalisation of local society is related to sustainability of specific local forms of culture. The demographic changes, mobility and new forms of cultural transfer are only some of the phenomena affecting generational transmission in the local culture. Both generations are dissimilar in their attitudes to roles and values in the local culture. Generational interactions in a living form of intangible culture in central Slovakia exemplify its significance for anthropology.