This article examines several sex manuals from Nicolae Ceauşescu’s Romania for the ideologically-infused sex norms they contain. These manuals constructed a sexual ideal that located pleasure in the marital couple rather than in the individual, defining ‘normal sexuality’ as heterosexual and privileging its collective significance as an act for reproduction over the experience of pleasure by an individual. This collective model of pleasure was key to the construction of the communist subject as a member of a collective rather than as an autonomous individual. While this collective subject had roots in Romanian pre-communist traditions, communist sex experts rejected conventional gender roles according to which women are subordinate to men. Subsequent comparisons with contemporaneous American sex manuals reveal that the Romanian communist discourse on pleasure differed significantly from that of popular American sex advice of the same period.