This article examines the impact of framing strategies on the political outcomes of feminist legislative campaigns in South Korea. Using qualitative comparative analysis (QCA), I analyze the interactive effects of frame qualities and nonverbal framing activities. The research fills a gap in the literature by emphasizing the combined influence of frame articulateness and empirically credible frames on political success. It also highlights the significance of nonverbal strategies such as strategic silence and the use of a broader identity in framing. By considering both verbal and nonverbal framing elements, this article provides a comprehensive understanding of how framing contributes to the achievements of social movements.
Minyoung Moon is a Lecturer in Sociology at Clemson University. Her current research interests include gender, social movements, framing, and activism. She obtained her PhD in sociology at Vanderbilt University. Email: minyoum@clemson.edu