The f-word used to be inappropriate for polite company, but today nobody seems afraid to
say it, loud and proud. Hollywood stars and world-famous pop singers can openly claim
to be feminists; it is now acceptable for mainstream celebrities to emulate that which more
radical independent feminist artists have been doing for the past few decades. This gradual
mainstreaming of feminism, facilitated in part by easier and wider access to communication
technology, is reflected all over mass media. The last couple of years have also seen a number
of high-profile female celebrities engaging in feminist political action. When Angelina Jolie and
Emma Watson are UN ambassadors in projects that aim to promote the emancipation of women
worldwide, when pop singer Beyoncé openly declares that “we have a way to go [to achieve
equality] and it’s something that’s pushed aside and something that we have been conditioned
to accept,” (Vena, 2013) their voices are heard by a wider audience, one that might not have been
reached by the voices of activists and scholars who have for decades denounced the problems
caused by gender discrimination.
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