The Anthropocene has been a generative concept in recent years and its influence can be felt across a wide range of fields. New Conservation and big data ecology are interrelated trends in ecology and conservation science that have been influenced by the technological developments and social concerns of the yet-to-be ratified Anthropocene epoch. Advocates of these ideas claim that they will revolutionize conservation science and practice, however they share many of the same underlying economic metaphors as the frameworks they seek to replace. The use of economic concepts, such as value, allows ecological science to be made legible outside of scientific communities, but that legibility places limitations on the possibilities for thinking about conservation outside of a market-based framework. If there is to be a threshold moment for new ecological thought, it will need to overcome the ideological limitations of valuation.