KITCHEN BANALITIES INTO TOURIST MAGIC

in Ethnologia Europaea
Author:
David Picard University of La Réunion piccccc@gmail.com

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Drawing on ethnographic research in the Indian Ocean island of La Réunion, the article explores how tour guides transform the banalities of local everyday life into deeply moving tourist stories, and by that means position themselves as social characters within a wider tourism cosmology. At times they become actual extensions of the projected magical qualities of the destinations, at times enlightened mediators of a post-traditional condition in which a common global humanity melts into a perpetual movement of creolisation.

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