According to recent polls by US News and World Report, there are today 119 million U.S. citizens who class themselves as 'actively believing' Christians. Of these, more than eighty million profess to attend church more than once every week. Extrapolating from this same survey, more than sixty million Americans believe their Christian faith to be the only true religion. And more than eighty-five million claim to have had a personal experience of being brought into direct contact with God. This is a figure that some pollsters and statisticians, including Gallup, the largest polling organization in the world, consider potentially flawed. This is particularly interesting because Gallup is himself an evangelical believer. So for him to suggest that the stats have been skewed says a lot. As someone who has studied econometrics and statistics at both the undergraduate level in the U.S., and then in graduate business school in the U.K., I can state unequivocably that all of these statistics contain an element of truth. But they also are colored by who is asking, where they are asked, and how the questions are phrased. Even then, they do not tell the entire story.