Both inside and outside Europe, many societies have drawn on their own textual traditions to generate bodies of knowledge possessing some affinity to comparative socio-cultural anthropology. The premise of this article is that even where the focus is restricted to one country or one nationality, such “national ethnography“ should be considered as a legitimate branch of a broadly conceived anthropological field, rather than belittled or denigrated. Under socialism, both native and foreign researchers carried out fieldwork in similar rural locations in Hungary. A dialogue began, but it seems to have weakened in recent years, despite the fact that access to the region has become incomparably easier. Another change is that Hungarian students are now able to study socio-cultural anthropology as a seperate program in a separate faculty, distinct from Hungarian néprajz. This article is critical of such developments and takes the Hungarian example to argue for the benefits of institutional unification. The resulting department would be larger and more cosmopolitan than the old departments of néprajz, but it would retain its local roots. The integration of “national ethnography“ into research and teaching programs in anthropology would facilitate the persistence of distinctive national, regional, and institution-specific intellectual traditions; such departments could also facilitate the work of fieldworkers from abroad.