By comparison with 2002 and 2007, does the 2012 presidential election reveal significant changes in French media functioning and their relations with the political sphere? To answer this question, this article challenges four statements heard during the campaign. They deal with the contribution of the media to François Hollande's victory, the way journalists reported on the campaign, the role played by the polls and finally, the candidates' strategies in media agenda setting. Even if the features traditionally ascribed to the French media (social proximity between journalists and politicians, importance of state regulation and public service, orientation toward the intellectual viewpoint in the patterns of media coverage) have not completely vanished, they describe reality less and less. Indeed, as shown in the article, both the media and the political sphere are today subjected to a converging process of rationalization that transforms their practices and mutual relations.