New femininities suggest that young women, no longer content with subordinate status in the bedroom or on the periphery of youth cultures, appear to have found their voice as the 'can do' girls of neo-liberalism. Familiar tropes of new femininities position young women as agentic, goal-oriented, pleasure seeking individuals adept at reading the new world order and finding their place within it. Has femininity finally found a skin that fits or are there cracks in this unparalleled success story? The article examines this question intergenerationally by looking at young women's experience across time, specifically, as documented by feminist scholarship from the 1960s to the present and contrasting this with the experience of being a girl as articulated by three women in the same family—grandmother, mother, daughter. Analyses of these accounts provide an insightful commentary on social change and feminine subjectivity, highlighting continuity and change while pointing to the ever present contradictions of femininity that may be reshaped and reconfigured over generations.