Images on popular social media platforms like Instagram and Twitter
that are the most entertaining are loaded with memetic power because their value
is based on cultural attitudes that already constitute our lives in the everyday.
Focusing on memes appropriating the artwork from Nicki Minaj’s single, Anaconda,
I explore how popular memetic culture is fueled by Black women’s creativity
yet positions Black women’s bodies as the fodder for potent viral images on social
media platforms and in everyday experiences; Black girlhoods, at this level of representation
and in lived experiences, are rarely awarded the distinction from womanhood
that many other girlhoods enjoy. Thus, Black feminist discourses of desire
which speak to both girlhoods and womanhoods inform my argument that social
media has become a site of reproduction and consumption—a technological auction
block where Black women’s bodies, aesthetics, and experiences are vilified for
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