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"i HATE HATE HATE being single" and "why is getting a bf so hard for me?": Reproducing heteronormative femininity on gURL.com

Jacqueline Ryan Vickery

Keywords: GIRLS; MESSAGE BOARDS; ROMANCE; SEXUALITY; INTERNET; FEMINISM; DATING

Abstract

This article examines the prominent romantic and sexual scripts—the most common being that of a "prince charming" waiting for a girl—found on the "being single" message board of gURL.com. A discourse and textual analysis of the message board is conducted in order to analyze how girls are performing their (hetero)sexual identities. This provides insight into current notions of contemporary girlhood and romantic/sexual expectations. Findings suggest that girls believe that being single is "caused" by something—most often that a girl is not pretty enough or not outgoing enough—so singledom is "blamed" on a lack of (appropriate) femininity. Also, if a girl fails at femininity then it is assumed that she might also be failing at heterosexuality. Girls seem to believe that by becoming more conventionally feminine (outgoing and attractive), singledom can be "fixed" and thus heteronormativity and femininity are reaffirmed.

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