The 2002 Soccer World Cup in Japan took place during the final
phase of the national election campaign for the German Bundestag
and managed to temporarily unite Chancellor Gerhard Schröder
(SPD) and his conservative challenger, Edmund Stoiber1. Both were
keen to demonstrate repeatedly that they were so interested in the
progress of the German team that they simultaneously interrupted or
left meetings to follow televised matches. Domestically, they support
very different soccer clubs. Stoiber is on the board of directors of the
richest German club, Bayern Munich, whose past successes, wealth
and arrogance, numerous scandals, and boardroom policies of hireand-
fire have divided the German soccer nation: they either hate or
adore the team. Schröder is a keen fan and honorary member of
Borussia Dortmund, which is closely associated with the industrial
working class in the Ruhr area. It is the only team on par with
Munich; despite its wealth, the management policies of the club
appear modest and considerate; the club continuously celebrates its
proletarian traditions and emphasizes its obligations to the local
community. Stoiber’s election manifesto did not even mention sport,
whereas the SPD’s political agenda for sport focused upon a wide
variety of issues ranging from welfare, leisure, physical education,
and health to doping, television coverage, facilities, and hosting
international events.