Is "memory fatigue" setting in? One often hears this question in regards to Germans whenever another Holocaust-centered or Nazi era memory event erupts. But, one also increasingly hears this question about intellectuals and scholars in the humanities. Political scientists, lamentably, never really got into the study of memory in the first place. As an overly qualitative phenomenon the study of collective memory was impervious to dominant quantitative or rationalist methodologies in the discipline. Like culture more generally, it was considered either a default category or an irrelevant factor for the core of political analysis—interests and institutions—and was best left to the humanities or sociology. Others have argued that memory never really mattered at all for the vast majority of Germans who are interested in the consumerist present or for a proper understanding of the political system. At the most, it concerned only a small circle of the German elite and media such as the feuilleton section of the Frankfurter Allgemeine Zeitung and Der Spiegel, and, certain German studies centers and journals in the USA.