After the two German states unified in 1990, the tendency to transplant West German practices to the former East Germany was particularly pronounced in areas where systemic differences and perceived inefficiency met ideological reservations. The higher education system was among them. Comprehensive institutional, policy, and personnel transfer from West to East ensued. Starting in the mid 1990s after many failed initiatives, however, new policies were launched in the unified Germany. Reinforced by feedback from institutional and policy transfer to the East, factors such as Europeanization and globalization empowered newly formed advocacy coalitions to advance a reform agenda. Competition and performance seeded other ideas, prominent among them diversification, internationalization, autonomy, and accountability. Existing institutions and firmly rooted traditions still condition and limit change, and reforming the reforms has become commonplace. Differentiation among Länder and higher education institutions has become more pronounced, adding to the variety of outcomes. In ways unforeseen in 1990, some areas of the German higher education system have seen paradigmatic change, while others have survived relatively unscathed. The recalibration of the system continues, and reform pressure persists.