The English and French illustrated press between 1880 and 1905 depicted Europeans as superior to non-Europeans and rarely questioned the colonizing right of Europeans. The illustrated press, such as news magazines The Illustrated London News, The Graphic, and L'Illustration, as well as the newspaper Le Petit Journal, was consumed by colonial news, reported as a series of crises, battles, and frontier troubles, and represented colonial officers and soldiers as heroes. However, a series of imperial rivalries increasingly undermined any collective “European“ understanding of the imperial mission. By implicitly and explicitly questioning and criticizing other empires' motives and capacity for colonization, the press came to portray colonization as a power dynamic. Heroism was increasingly tied to nationalism rather than to broader moral principles. The rhetoric and imagery of imperialism were thus fraught with paradoxes and double standards. The press coverage also reveals close links between war and tourism imaginaries.