This article focuses on the concept of identity by juxtaposing New Age philosophy and nationalism in the Israeli context. Based on my qualitative research, I deconstruct the Israeli New Age discourse on ethno-national identity and expose two approaches within this discourse. The more common one is the belief held by most Israelis, according to which ethno-national identity is a fundamental component of one's self. A second and much less prevalent view resembles New Age ideology outside Israel and conceives of ethno-national identities as a false social concept that separate people rather than unite them. My findings highlight the limits of New Age ideology as an alternative to the hegemonic culture in Israel. The difficulty that Israeli New Agers find in divorcing hegemonic conceptualizations demonstrates the centrality and power of ethno-national identity in Israel.