An electoral campaign is a complex process in which political

actors interact with the mass media in order to orient the voting

preferences and choices of the electorate. It is presumed – but cannot

be taken for granted – that the election campaign is the period

in which the use of propaganda and various forms of political

communication is at its peak. In fact, the interaction between

media and politics has long since become a structural given of contemporary

democracies,1 and periods in which significant political

communication campaigns are developed form part of a cycle that

has become independent of electoral deadlines. It can even be

hypothesised that election campaigns are becoming an ‘internal

moment’ of these larger cycles during which the climate of opinion

that is asserted compromises the election result, sometimes

anticipating the election outcome by even several months.