In Italy, the ‘mad cow’ emergency lasted precisely a year. It began

in November 2000 subsequent to the eruption of the crisis in

France1 and the measures announced by European authorities,

when the Italian government adopted a series of urgent health and

trade provisions. It ended in autumn 2001 when health controls

and market measures for the beef sector, as well as the opinions

of experts and scientists, gave credible guarantees on the safety

of meat and thus facilitated the recommencement of consumption

and the productive and commercial cycle of the sector.