The sporting news1 that received the most media attention in the summer

of 2006 was not the Italian victory at the World Cup but rather the

Calciopoli scandal2 that shook the world of calcio (soccer). A distinctive

characteristic of the scandal was that it involved principally the

major clubs, in particular, Juventus, the richest and most successful

club in Italian soccer. Although not the first crisis in its history, it was

undoubtedly treated as one of the most serious catastrophes ever

recorded in Italian soccer, portending the end of the credibility and

sustainability of a model of business that, with its rules and its system

of consolidated relations among its main actors, had until then characterized

Italian professional soccer.