Epistemic beliefs are individuals’ beliefs about knowledge and knowing.
Research assumes that epistemic messages embedded in learning materials
shape learners’ beliefs. In order to provide information about these epistemic
messages, this article analyzes 4,169 accounting exercises and 1,265 marketing
exercises found in training textbooks for retailers, wholesalers, bank assistants, and
industrial business management assistants. A latent class analysis identifies four
types of exercises. The findings indicate that most epistemic messages emphasize
knowledge that consists of stable, interconnected elements that are not useful for
professional situations. Knowledge is transmitted by an authority and does not
need to be justified. This article provides ideas on the basis of which exercises in
textbooks may be revised.