Eulalia Guzmán and Walt Disney’s Educational Films

A Pedagogical Proposal for “Literacy for the Americas” in Mexico (1942–1944)

in Journal of Educational Media, Memory, and Society
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  • 1 María Rosa Gudiño Cejudo is a professor at the Universidad Pedagógica Nacional (UPN-Ajusco) in México
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Literacy for the Americas was an audiovisual educational program implemented in Mexico and other Latin American countries in the early 1940s by the Office of Inter-American Affairs (OIAA). Walt Disney Studios made four short films that were designed to teach illiterate residents of Latin Americahow to read and write. In Mexico, this project was initially backed by the Secretariat of Public Education (SEP) under Jaime Torres Bodet, who appointed Eulalia Guzmán to be the SEP’s representative and thus to support the program. Walt Disney asked her to work out a pedagogical proposal for the educational films. This article analyzes the proposal, the development and production of these shorts, and their reception in Mexico. It foregrounds Guzmán’s criticisms of these educational materials, which led the OIAA representatives to withdraw them from circulation.