Tourism research has analyzed how modern nations are marketed to attract tourists from abroad and how domestic tourism has been used in the construction of national identities. Less attention has been given to the construction of outbound tourism as a central aspect of how a nation becomes modern. The following article studies Swedish travel journalism in the 1930s, when older forms of masculine colonial travel shared space with modern tourism trips. Even though few Swedes could travel abroad, tourism, both domestic and outbound, was vividly discussed as an established practice. To travel was practically a duty and something that would make the Swedes healthy, modern, and worldly. It would also foster proper national sentiments. The ideal of a warm but not chauvinistic celebration of one’s own country is a common Swedish position in relation to the world.