The 9/11 attacks claimed the lives of thousands of New Yorkers and also devastated the economy in Lower Manhattan. Many local businesses and restaurants were forced to close, and thousands of residents were displaced from their homes. For more than a decade, the neighborhoods surrounding the World Trade Center site struggled to stay afloat economically. However, recent years have witnessed the revitalization of this area as developers have built new office and retail spaces as well as museums and memorials that attract visitors from around the globe. Drawing from fieldwork conducted between 2010 and 2017, this article analyzes the significance of these rapid economic developments for individuals who were personally affected by the attacks. Some persons condemned the changes as immoral, believing that money and respectful remembrance cannot coexist. Others viewed the revitalization as redemptive, the product of the communitas that had united citizens after the tragedy.