The history of travel writing positions the genre as a form that invents and circulates problematic image(s) of Africa. Emerging from this biased background, postcolonial African travel writing offer reimaginations regarding how to think about the continent differently. This article explores how Sihle Khumalo’s Dark Continent My Black Arse, performs this reimagination through counter-travel. I interrogate Khumalo’s appropriation of parody on three sites—naming, landscape, and the body—to counter the prevalent (mis)representation of the continent and propagate alternative ways of imagining Africa in travel writing. This article argues that although parody as counter-travel strategy is a poignant tool for critiquing the negative representation, authorial prejudices allow for slippages that propagate the same set of biases the form intends to critique.