Nature, History, and Culture as Tourism Attractors: The Double Translation of Insider and Outsider Media

in Nature and Culture
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  • 1 Memorial University of Newfoundland mstoddart@mun.ca
  • 2 Memorial University of Newfoundland psg273@mun.ca
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ABSTRACT

Since the 1992 cod fishing moratorium, the province of Newfoundland and Labrador has redefined social-environmental relationships with coastal landscapes in pursuit of tourism development. We explore how coastal landscapes are defined for tourists through traditional and digital media produced by Newfoundland-based tourism operators and the provincial government. We examine how these discourses are then translated by “outsider” mass media in Canada, the US, and the UK, thereby connecting local environments to global flows of tourism. To understand this process of translation and circulation we analyze television ads, websites, and newspaper articles. Additional insight is provided through interviews with tourism operators and promoters about their media work. Drawing on a co-constructionist approach and tourism mobilities literature, we argue that the post-moratorium shift toward tourism has resulted in the packaging and insertion of Newfoundland landscapes into global tourist/travel discourses in multiple ways that depend on medium of circulation and target audience.

Contributor Notes

Mark C.J. Stoddart is an Associate Professor in the Department of Sociology at Memorial University of Newfoundland. His research connects environmental sociology, social movements, tourism and recreation, and communications and culture. He is the author of the book, Making Meaning Out of Mountains: The Political Ecology of Skiing (UBC Press, 2013). His work has appeared in Global Environmental Change, Environmental Politics, Organization & Environment, Mobilities, Society & Natural Resources, International Review for the Sociology of Sport, Social Movement Studies, and Human Ecology Review. Address: Memorial University of Newfoundland, Department of Sociology, St. John’s, NL A1C 5S7, Canada. E-mail: mstoddart@mun.ca.

Paula Graham is a PhD candidate in the Department of Sociology at Memorial University of Newfoundland. Her research explores the links between documentary film, social movements, and political participation. Address: Memorial University of Newfoundland, Department of Sociology, St. John’s, NL A1C 5S7, Canada. E-mail: psg273@mun.ca.

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