Utopian Spaces, Dystopian Places?: A Local Community-Based Perspective on Corporate Social Responsibility

in Nature and Culture
Author:
Zoe Bray Hebrew University of Jerusalem zedbray@gmail.com

Search for other papers by Zoe Bray in
Current site
Google Scholar
PubMed
Close
and
Christian Thauer Hebrew University of Jerusalem christian.thauer@mail.huji.ac.il

Search for other papers by Christian Thauer in
Current site
Google Scholar
PubMed
Close
Restricted access

ABSTRACT

In this article, we explore how corporate social responsibility may serve to mitigate the conflict between the utopia that many people—particularly those from underprivileged backgrounds in emerging markets states—associate with globalization and, on the other hand, the detrimental effect this globalization often actually has both on the quality of life of people and on the environment. Empirical data is drawn from field research on firm and local community relations in South Africa and China. We consider the extent to which corporate social responsibility may be a means to move beyond both utopian hopes and the dystopian reality of globalization.

Contributor Notes

Zoe Bray is Lady Davis Visiting Professor at the Hebrew University of Jerusalem since Autumn 2014. Previously, she was Assistant Professor at the University of Nevada Reno. She earned her PhD from the European University Institute, Florence, Italy in 2002. Her research interests cover identity politics and ethnographic methods. Key publications include Living Boundaries: Identity in the Basque Country, second edition published by the Center for Basque Studies Press (2011), and “Ethnographic Methods” in Methods and Approaches in the Social Sciences (ed. Michael Keating and Donatella della Porta, Cambridge University Press, 2008). Address: The Hebrew University of Jerusalem, European Forum, Mount Scopus, Jerusalem 91905, Israel. E-mail: zedbray@gmail.com.

Christian Thauer is Senior Lecturer in International Relations at the Hebrew University of Jerusalem. Previously, he was Assistant Professor in International Relations at the Freie Universitat Berlin and a Visiting Fellow at the University of Washington, Seattle, with a grant from the Fritz Thyssen Foundation (2012–2013). His PhD thesis at the European University Institute in Florence was awarded the International Studies Association International Political Economy (ISA–IPE) Best Dissertation Prize 2010–2011. Main research interests include issues of governance and globalization, with a particular focus on the politics of emerging markets countries and firms as political actors. He is author of Internal Drivers of Corporate Social Responsibility: Managerial Dilemmas and the Spread of Global Standards (Cambridge University Press, 2014) and coeditor of Business and Governance in South Africa: Racing to the Top? (Palgrave Macmillan, 2013). Address: The Hebrew University of Jerusalem, DAAD Center for German Studies, Department of International Relations, Mount Scopus, Jerusalem 91905, Israel. E-mail: christian.thauer@mail.huji.ac.il.

  • Collapse
  • Expand
  • Arnold, Dennis, and Kevin Hewison. 2005. “Exploitation in Global Supply Chains: Burmese Migrant Workers in Mae Sot, Thailand.” Journal of Contemporary Asia 35(3): 319340.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Arts, Bas. 2002. “’Green Alliances’ of Business and NGOs: New Styles of Self-Regulation or ‘Dead-End Roads’?Corporate Social Responsibility and Environmental Management 9: 2636.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Avant, Deborah D., Martha Finnemore, and Susan K. Sell, eds. 2010. Who Governs the Globe? Cambridge Studies in International Relations, vol. 114. New York: Cambridge University Press.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • BBC. 2013. “Bangladesh Factory Collapse Toll Passes 1,000.” 10 May. www.bbc.co.uk/news/world-asia-22476774 (accessed 7 July 2016).

  • Beall, Jo, Sibongiseni Mkhize, and Shahid Vawda. 2005. “Emergent Democracy and ‘Resurgent’ Tradition: Institutions, Chieftaincy and Transition in Kwazulu-Natal.” Journal of Southern African Studies 31(4): 755771.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Blowfield, Michael. 2005. “Corporate Social Responsibility: The Failing Discipline and Why It Matters for International Relations.” International Relations 19(2): 173191.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Blowfield, Michael, and Jedrzey George Frynas. 2005. “Setting New Agendas: Critical Perspectives on Corporate Social Responsibility in the Developing World.” International Affairs 81(3): 499513.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Bohle, Dorothee. 2008. “Race to the Bottom? Transnational Companies and Reinforced Competition in the Enlarged European Union.” In Neoliberal European Governance and Beyond—The Contradictions and Limits of a Political Project, ed. Bastiaan Van Apeldoorn, Jan Drahokoupil, and Laura Horn, pp. 163186. London: Palgrave.

    • Search Google Scholar
    • Export Citation
  • Börzel, Tanja A., and Ralph Hamann, eds. 2013. Business and Climate Change Governance: South Africa in Comparative Perspective. Houndmills, UK: Palgrave Macmillan.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Börzel, Tanja A., Jana Hönke, and Christian R. Thauer. 2012. “Does It Really Take the State?Business and Politics 14(3): 134.

  • Börzel, Tanja A., and Christian R. Thauer, eds. 2013. Business and Governance in South Africa: Racing to the Top? Houndmills: Palgrave Macmillan.

  • Bowen, Frances, Aloysius Newenham-Kahindi, and Irene Herremans. 2008. Engaging the Community: A Systematic Review. Calgary: University of Calgary.

    • Search Google Scholar
    • Export Citation
  • Callaghy, Thomas, Ronald Kassimir, and Robert Latham. 2001. Intervention and Transnationalism in Africa: Global-Local Networks of Power. Cambridge: Cambridge University Press.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Chan, Anita, and Robert J. Ross. 2003. “Racing to the Bottom: Industrial Trade Without a Social Clause.” Third World Quarterly 24(6): 10111028.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Christian Aid. 2004. Behind the Mask: The Real Face of Corporate Social Responsibility. London: Christian Aid Publications.

  • Crane, Andy, and Dirk Matten, eds. 2007. Corporate Social Responsibility. 3 vols. London: Sage.

  • Dickinson, David, and Kabelo Duncan Kgatea. 2008. “Workplace Peer Educators and Stress.” African Journal of AIDS Research 7(3): 293303.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Döring, Jörg, and Tristan Thielmann. 2008. Spatial Turn: Das Raumparadigma in den Kultur-und Sozialwissenschaften. Bielefeld, Germany: Transcript.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Elbers, Wilhelmus. 2004. Doing Business with Business: Development NGOs Interacting with the Corporate Sector. Nijmegen: Radbound University Njimegen.

    • Search Google Scholar
    • Export Citation
  • Ferguson, Yale H., and R.J. Barry Jones, eds. 2002. Political Space: Frontiers of Change and Governance in a Globalizing World. SUNY Series in Global Politics. Albany: State University of New York Press.

    • Search Google Scholar
    • Export Citation
  • Flohr, Annegret, Lothar Rieth, Sandra Schwindenhammer, and Klaus Dieter Wolf. 2010. The Role of Business in Global Governance: Corporations as Norm-Entrepreneurs. Basingstoke, UK: Palgrave.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Friedman, Milton. 1970. “The Social Responsibility of Business is to Increase its Profits.” New York Times Magazine, 13 September: 3233; 122124.

    • Search Google Scholar
    • Export Citation
  • Frynas, Jedrzej George. 2005. “The False Development Promise of Corporate Social Responsibility: Evidence from Multinational Oil Companies.” International Affairs 81(3): 581598.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Garcia-Johnson, Ronie. 2001. “Beyond Corporate Culture: Reputation, Rules, and the Role of Social and Environmental Certification Institutions.” In Duke Project on Environmental and Social Certification Working Paper No 1. Durham, NC: Duke University.

    • Search Google Scholar
    • Export Citation
  • Gunningham, Neil, Robert A. Kagan, and Dorothy Thornton. 2003. Shades of Green: Business, Regulation, and Environment. Stanford, CA: Stanford University Press.

    • Search Google Scholar
    • Export Citation
  • Hamann, Ralph, and Paul Kapelus. 2004. “Corporate Social Responsibility in Mining in Southern Africa: Fair Accountability or Just Greenwash?Development 47(3): 8592.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Hendry, Jamie. 2006. “Taking Aim at Business.” Business and Society 45(1): 4786.

  • Héritier, Adrienne, Anna Müller-Debus, and Christian Thauer. 2009. “The Firm as an Inspector: Private Ordering and Political Rules.” Business and Politics 11(4): Art. 2.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Hönke, Jana. 2013. Transnational Companies and Security Governance. London: Routledge.

  • Hopkins, Michael. 2003. The Planetary Bargain: Corporate Social Responsibility Matters. London: Earthscan.

  • Kapelus, Paul. 2002. “Mining, Corporate Social Responsibility and the ‘Community’: The Case of Rio Tinto, Richards Bay Minerals and the Mbonambi.” Journal of Business Ethics 39: 275296.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Keck, Margaret E., and Kathryn Sikkink. 1998. Activists Beyond Borders: Advocacy Networks in International Politics. Ithaca, NY: Cornell University Press.

    • Search Google Scholar
    • Export Citation
  • Kell, Georg, and John Gerard Ruggie. 1999. “Global Markets and Social Legitimacy: The Case of the ‘Global Compact.’Paper presented at Governing the Public Domain beyond the Era of the Washington Consensus? York University, Toronto, Canada, 4–6 November 1999.

    • Search Google Scholar
    • Export Citation
  • Kolk, Ans, Rob van Tulder, and Carlijn Welters. 2005. “Setting New Global Rules? TNCs and Codes of Conduct.” Transnational Corporations 14(3): 128.

    • Search Google Scholar
    • Export Citation
  • Madsen, Peter M. 2009. “Does Corporate Investment Drive a ‘Race to the Bottom’ in Environmental Protection? A Reexamination of the Effect of Environmental Regulation on Investment.” Academy of Management Journal 52(6): 12971318.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Murphy, Dale. 2000. The Structure of Regulatory Competition: Corporations and Public Policies in a Global Economy. Oxford: Oxford University Press.

    • Search Google Scholar
    • Export Citation
  • Nattrass, Nicoli. 2007. Mortal Combat: Aids Denialism and the Struggle for Antiretrovirals in South Africa. Scottsville, South Africa: University of KwaZulu-Natal Press.

    • Search Google Scholar
    • Export Citation
  • Oppenheimer, Jonathan. 2007. “Business and AIDS in South Africa.” AIDS 21(3): 1112.

  • Parra, Constanza, and Casey Walsh. 2016. “Introduction: Socialities of Nature Beyond Utopia.” Nature & Culture 11(3): 229238.

  • Pew Research Global Attitudes Project. 2009. “The Global Middle Class: Views on Democracy, Religion, Values and Life Satisfaction in Emerging Markets Nations.” 12 February. www.pewglobal.org/2009/02/12/the-global-middle-class (accessed 5 August 2016).

    • Search Google Scholar
    • Export Citation
  • Pew Research Global Attitudes Project. 2007. “World Publics Welcome Global Trade—But Not Immigration.” Survey Report, 4 October. www.pewglobal.org/2007/10/04/chapter-1-views-of-global-change (accessed 7 July 2016).

    • Search Google Scholar
    • Export Citation
  • Prakash, Assem. 2000. Greening the Firm: The Politics of Corporate Environmentalism. Cambridge: Cambridge University Press.

  • Prakash, Aseem, and Matthew Potoski. 2006. The Voluntary Environmentalists: Green Clubs, ISO 14001 and Voluntary Environmental Regulations. Cambridge: Cambridge University Press.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Ramus, Catherine A., and Ivan Montiel. 2005. “When Are Corporate Environmental Policies a Form of Greenwashing?Business and Society 44(4): 377414.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Risse, Thomas, Stephen C. Ropp, and Kathryn Sikkink. 1999. The Power of Human Rights: International Norms and Domestic Change. Cambridge: Cambridge University Press.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Rosen, Sydney, Jonathon Simon, William MacLeod, Matthew Fox, Donald M. Thea, and Jeffrey R. Vincent. 2004. “The Cost of HIV/AIDS to Businesses in Southern Africa.” AIDS 18(2): 317324.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Sasser, Erika N., Aseem Prakash, Benjamin Cashore, and Graeme Auld. 2006. “Direct Targeting as an NGO Political Strategy: Examining Private Authority Regimes in the Forestry Sector.” Business & Politics 8(3): 132.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Schepers, Donald H. 2006. “The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations.” Business and Society 45(3): 282299.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Scholte, Jan Aart. 2008. “Defining Globalization.” World Economy 31(11): 14711502.

  • Schrage, Elliot J., and Anthony P. Ewing. 2005. “The Cocoa Industry and Child Labour.” Journal of Corporate Citizenship 18: 99112.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Sethi, Prakash S., and Suresh P. Sethi. 1994. Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy. Norwell, MA: Kluwer Academic Publishers.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Smith, N. Craig. 2008. “Consumers as Drivers of Corporate Social Responsibility.” In The Oxford Handbook of Corporate Social Responsibility, ed. Andrew Crane, Abagail McWilliams, Dirk Matten, Jeremy Moon, and Donald S. Siegel, pp. 303323. Oxford: Oxford University Press.

    • Search Google Scholar
    • Export Citation
  • Southall, Roger. 2006. “Black Empowerment and Present Limits to a More Democratic Capitalism in South Africa.” In State of the Nation: South Africa 2005–2006, ed. J. Buhlungu, J. Daniel, R. Southall, and J. Lutchmann. Cape Town: Human Science Research Council Press.

    • Search Google Scholar
    • Export Citation
  • Spar, Deborah L., and Lane T. LaMure. 2003. “The Power of Activism: Assessing the Impact of NGOs on Global Business.” California Management Review 45: 78101.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Thauer, Christian R. 2013. “Coping with Uncertainty: The Automotive Industry and the Governance of HIV/AIDS in South Africa.” In Business and Governance in South Africa: Racing to the Top? ed. Tanja A. Börzel and Christian R. Thauer, pp. 4567. Houndmills: Palgrave Macmillan.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Thauer, Christian R. 2014a. “Goodness Comes from Within: Intra-Organizational Dynamics of Corporate Social Responsibility.” Business and Society 53(4): 483516.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Thauer, Christian R. 2014b. The Managerial Sources of Corporate Social Responsibility: The Spread of Global Standards. Cambridge: Cambridge University Press.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • The Economist. 2008. “Just Good Business: A Special Report on Corporate Social Responsibility.” www.economist.com/node/10491077 (accessed 25 July 2016).

    • Search Google Scholar
    • Export Citation
  • The Economist. 2010. “Globalization: The Redistribution of Hope.” 16 December. www.economist.com/node/17732859 (accessed 7 July 2016).

    • Search Google Scholar
    • Export Citation
  • The Washington Post. 2013. “US Factory Boss Held Hostage in China by Workers Demanding Compensation Packages.” articles.washingtonpost.com/2013-06-24/world/40152102_1_starnes-workers-labor-action (accessed 7 July 2016).

    • Search Google Scholar
    • Export Citation
  • UNDP. 2008. “Human Development Report 2007/2008: Fighting Climate Change—Human Solidarity in a Divided World.” Nairobi: United Nations Development Programme.

    • Search Google Scholar
    • Export Citation
  • Vogel, David. 2005. The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. Washington, DC: The Brookings Institution.

    • Search Google Scholar
    • Export Citation
  • Vogel, David, and Robert A. Kagan. 2004. Dynamics of Regulatory Change: How Globalization Affects National Regulatory Policies. Berkeley: University of California Press.

    • Search Google Scholar
    • Export Citation
  • Von Soest, Christian, and Martin Weinel. 2006. The Treatment Controversy—Global Health Governance and South Africa’s HIV/AIDS Policy. Hamburg: German Institute of Global and Area Studies.

    • Search Google Scholar
    • Export Citation
  • Waddock, Sandra. 2003. “Learning from Experience: The UN Global Compact Learning Forum 2002.” Journal of Corporate Citizenship 11: 5167.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Waygood, Steve. 2006. Capital Market Campaigning: The Impact of NGOs on Companies, Shareholder Value and Reputational Risk. London: Risk Books.

    • Search Google Scholar
    • Export Citation
  • Weinel, Martin, and Christian Von Soest. 2006. “The Treatment Controversy—Global Health Governance and South Africa’s HIV/AIDS Policy.” Hamburg: German Institute of Global and Area Studies.

    • Search Google Scholar
    • Export Citation
  • Wick, Ingeborg. 2009. Arbeits- und Frauenrechte im Discountgeschäft: Aldi-Aktionswaren aus China. Siegburg, Germany: Südwind, Institut für Ökonomie und Ökumene.

    • Search Google Scholar
    • Export Citation
  • Williamson, Oliver E. 1975. Markets and Hierarchies: Analysis and Antitrust Implications—A Study in the Economics of Internal Organization. New York: The Free Press.

    • Search Google Scholar
    • Export Citation
  • Yaziji, Michael, and Jonathan Doh. 2009. NGOs and Corporations: Conflict and Collaboration. Cambridge: Cambridge University Press.

  • Zuern, Elke K. 2002. “Fighting for Democracy: Popular Organizations and Postapartheid Government in South Africa.” African Studies Review 45(1): 77102.

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Zürn, Michael. 2003. “Globalization and Global Governance: From Societal to Political DenationalizationEuropean Review 11(3): 341364.

    • Crossref
    • Search Google Scholar
    • Export Citation

Metrics

All Time Past Year Past 30 Days
Abstract Views 370 161 32
Full Text Views 31 1 0
PDF Downloads 7 0 0