The aim of this special volume is to critically examine the various ways in which floods and flood management are framed in current policies, especially the “space for rivers” policies that have been adopted in many countries of Western Europe. The articles in this volume discuss different aspects of this framing, while employing different theoretical frames. Of these, Spiral Dynamics stands out as the most intriguing and least known. The papers thereby potentially contribute to reframing policy contents and/or procedures: either because they show alternative policy contents and/or because they show different ways of looking at policy making. This introductory article provides an overview of what framing means in a policy-making context, thereby highlighting the politics of engaging in (re)framing.