Policy innovation is necessary for many environmental issues such as climate change and water management. Highly motivated individuals, who are both willing and able to take the lead and press home innovative proposals and as such transform existing policy, are vital in this process. This article focuses on such individuals. An exploration of the literature is confronted with the findings of an empirical study among local policy makers with a reputation for daring. The result is a conceptual map that can be used to further explore and understand the role of leadership and particularly daring decision making in environmental policy innovation.