Virtually global

Online evangelical cartography

in Social Anthropology/Anthropologie sociale
Author:
Martijn Oosterbaan Utrecht University
Department of Cultural Anthropology
Heidelberglaan 2
PO Box 80140
3508 TC Utrecht, The Netherlands
 M.Oosterbaan@uu.nl

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Taking as a point of departure the Pentecostal use of digital world maps, this article argues that Pentecostal movements should be understood as part and parcel of contemporary convergence culture. A reading of the remediations of the Brazilian Pentecostal church – the Universal Church of the Kingdom of God (IURD) – demonstrates that the simulacrum of global evangelical presence as put forward by the IURD is supported by the interplay between the desire for immediacy and the experience of hypermediacy, but also by the close resemblance between common expectations of new media and the prophetic drive towards a global community of Christians.

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