This article considers the recent declining fortunes of the Siberian liquor producing and retail industry. Cheaper vodka 'imported' from regions outside Siberia has led to a loss of revenue from local excise duties. Some firms have gone bankrupt, and others are in serious financial difficulties as a result of unpaid debts to the Inland Revenue. There is also evidence of malpractice and corruption. There are signs, however, that the current difficulties are causing Siberian alcoholic drinks producers to join together and unite in adopting measures to combat the cheaper vodka imports.