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The Promise of a Utopian Home, or Capitalism's Commoditization of Blackness

Francio Guadeloupe and Vincent A. de Rooij

Keywords: black music; capitalism; class; gender; identity; 'race'; urban blackness; youths

This essay argues that the way in which black, brown, and white youngsters in the Netherlands are taking on a new anti-essentialist version of black identity fabricated by the culture industry offers a mode of post-racialism in multicultural Europe. This new version of black identity is based upon the liberating potential in Black Atlantic music forms. Yet questions remain as to whether this potential is only temporary and whether it still bears traces of older modes of racial and gender exclusivism.

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