Anthropology has, among its many accomplishments, become a ‘hyper-reflexive’ discipline that is mastered by anthropologists and their fieldwork friends. Today’s China offers an especially revealing lens onto anthropological reflexivity as it reintroduces animism among ethnic minorities and mobilizes a cosmological-cum-ecological ethos, replete with soul-searching and planet-saving behaviors. This article presents ethnography on the Nuosu of Southwest China, who use the ‘art of capture’ to reinvent local animistic ideas and the Chinese ‘ideology of animism’. In dialogue with a Nuosu ethnologist, rural Nuosu villagers, and a Nuosu anthropologist, I propose that ‘hidden’ knowledge and jokes underpin the expositions of native scholars, who interlace their academic work with local rituals. In this way, Nuosu academics, foreign anthropologists, and villagers all partake in the reinvention of Nuosu animism.