The toponymical landscape is created by and perceived through place names. A place name arises when a society attributes values to space but, with the transformations of societies, it can evolve or simply be accompanied by new specifications. This study analyses public transport station names. It indicates how urban facilities need to be specified on the signs, and also reveals the way in which companies purchase the right to rename locations for advertising purposes. A spontaneous process of place name attribution is designated “unruly,” while the word “ruly” signals a sponsored event, with evident privatization of the public space.
Lorenzo Bagnoli graduated in Political Science and Geography, and has a PhD in Geographical-Environmental and Cartographic Sciences. He is an Associate Professor of Geography and Lecturer in Geography of Tourism at the undergraduate level, and Cartography for Tourism at the postgraduate level, at the University of Milano-Bicocca. Vice-President of the International Tourism Masters Network, he has been Erasmus visiting professor in Spain, France, Finland, Belgium, and Germany, and visiting scholar at the University of Central Lancashire, Preston (UK). His main research interests are geography and cartography of tourism and cultural heritage, especially their historical, political, and social aspects.