Looking beyond motorways plans, this essay focuses on the role of the Italian "road" lobby in the 1920s in shaping the national transport policy. Contractors like Puricelli were the driving forces of surface transport modernization, with visionary plans but also facing a lack of sympathy by the automobile industry. Those programs were nevertheless carried out with the strong support of the Touring Club and provincial councils. In this context, it seems that the fascist dictatorship, with its hesitance, slowed—rather than hastened—road modernization. Only in 1928, feeding off the ideas of Puricelli and others, did the Mussolini government develop a proper road renewal program. Finally, framing the Italian experience in the European contexts, it emerges that despite the extreme success of American car culture, England is depicted as a more suitable model.