This article highlights ways to relate psychology, neuroscience, and film theory that are underrepresented in the current debate and that could contribute to a new cognitive media theory. First, we outline how neuroscientific approaches to moving images could be embedded in the embodied, enactive cognition framework and recent predictive processing theories of the brain. Within this framework, we understand filmic engagement as a specific way of worldmaking, which is co-constituted by formal elements such as framing, camerawork, and editing. Second, we address experimental progress. Here we weigh the promises and perils of neuroscientific studies by discussing the motor neuron account to camera movements as an example. Based on the limitations we identify, we advocate for a multi-method study of film experience that brings cognitive science into dialogue with philosophical accounts and qualitative in-depth explorations of subjective experience.