Abstract
Many cultures have their own systems of alternative medicine, the effectiveness of which cannot always be proven according to contemporary scientific analysis; the use of the tiger penis to increase virility in traditional Chinese medicine (TCM) is one such practice. While TCM may offer benefits beyond those available through mainstream western medicines, the huge demand for wild animals in TCM poses a threat to endangered species. Can a new interpretation of TCM resolve the conflict between health, culture, and environmental conservation? The Tiger Penis Project proposes the use of emerging biotechnologies to create artificial animal parts for Chinese medical applications both to prevent the further destruction of animals and traditional cultures and to provide more possibilities for the coexistence of human society and the natural environment.