A significant strand of anthropological work on Buddhist generosity practices in Therāvādin and Tibetan Buddhist societies has examined their role in reproducing and reinforcing social and economic hierarchies. Inspired by the recent ‘moral turn’ in anthropology, this article addresses the moral dimensions of these practices by analyzing debates, decisions, and judgments about what to sponsor and how to do so during times of accelerated ‘modernizing’ change. Drawing on ethnographic fieldwork in northeastern Tibet (Amdo) conducted between 2008 and 2015, I focus on a mode of collective sponsorship that has, in different contexts, been considered good, problematic, or even wrong. The moral grounds for such evaluations show that sponsorship is evaluated and experienced not only as a Buddhist practice but also as a social and economic practice with direct consequences for both individuals and communities. The moral stakes of generosity practices are shown to extend beyond individual ethics to the common good.