Increasing Article Discoverability
Before submitting their articles, contributors can take a few simple steps in ensuring that their article will be better suited for search engine optimization (SEO) and indexing and abstracting services like Google Scholar. Having your article appear in search engine results will help your work be discovered, read, shared, and cited in other works.
Keep it short. We recommend titles stay within 100 characters (including spaces) in order for it to have the most impact online, both in search engine results and through sharing on social media platforms. Consider moving a phrase from your title to the first or second sentence of your abstract.
Key phrases. In addition to making the title descriptive and unambiguous, we recommend leading with relevant keywords or phrases, within the first 65 characters.
Essential findings and keywords. Place these within the first two sentences of your abstract, and repeat your keywords a few times throughout the abstract. The abstract should not duplicate the text verbatim but rather include the research question or puzzle, identify the data, and give some indication of the findings.
Choosing the right keywords. Relevant keywords (or phrases) should be chosen from the content of your article, keeping in mind your audience and the terms readers would use to search for the research found in your article. Keywords are important for search engine results as well as for abstracting and indexing services in tagging research content.
Look them up. Try searching Google Scholar to finds terms that are most common in your field of research. Consider searching for specific keywords on Google Trends and Google AdWords to find out popular search terms.
Use your keywords. In addition to repeating keywords and phrases in the abstract, use them throughout your article but keep it natural, as too much repetition could result in un-indexing.