Abstract
The article outlines some challenges for accounting, which is increasingly under pressure. Accounting tries to enhance its meaning by widening its approach, including issues that fall under headings like environmental or social corporate responsibility. However, the article aims to make clear that such strategies are not sufficient to answer challenges that emerge from social quality thinking. The two main challenges are (1) to merge accounting on the micro- and the macro-level and (2) to introduce a thorough qualitative perspective.