Bratz dolls, popular among pre-adolescent girls, have been the subject of widespread criticism. Many scholars, activists, educators, and parents have argued that the scantily clad fashion dolls contribute to the sexualization of girls that has been decried by the American Psychological Association, among others. As is often the case in studies of girls' popular culture, however, these conversations about the problems with Bratz have rarely incorporated the voices of girls in the brand's target audience. To address this gap, this article analyzes an afternoon of Bratz doll play by a small group of African-American girls, aged between 8 and 10 years. This article suggests that although critical concerns about Bratz' sexualization are warranted, the dolls' racial diversity may benefit some girls' play, enabling them to productively negotiate complex issues of racial identity, racism, and history while paying little attention to the dolls' sexualized traits.
The Importance of Foregrounding Children's Voices in Research
Rebecca C. Hains
Girls, ethnicity and mediated doll products
Angharad N. Valdivia
Drawing on a theoretical framework that combines Media Studies, Latina/o Studies, and Girls Studies with the concept of hybridity, I explore American Girl, Dora the Explorer, and Bratz—three mediated doll lines—as manifestations of an ethnic identity crisis that in turns generates a moral panic that seeks to return whiteness and conventional femininity to its normalized mainstream standing. Issues of production, representation, and reception of mediated doll lines illuminate both a synergistic marketing strategy and a contested reception of hybrid mediated dolls. As such, mediated doll lines can be productively examined as they are an excellent vehicle for understanding contemporary agendas over gender, age, class, and ethnicity.
Doll play is critical in the formation of young black girls’ gender, race, and class identities. In this article, I use textual analysis that emphasizes how physical changes in dolls correspond to contextual shifts in society over the last seven decades, and qualitative research with ten Afro-Caribbean girls and young women in Toronto to reveal the racial and cultural meanings of dolls in young people’s everyday lives and how doll play is complicated by racist and classist representations of dolls. By exploring what doll play meant to them, I show how it helps black girls understand racial and gendered norms. Through doll play, girls reveal an understanding of their racialized identities and marginalization as they demonstrate unacknowledged skills in their ability to navigate barriers that reinforce racial inequalities and social hierarchies in girls’ material culture in a multicultural Toronto.
Online Doll Videos and the Intertextuality of Tween Girl Culture
Jessica E. Johnston
Barbie and Bratz present girls with a figure that is fixed in a “permanent state of becoming-a-woman, always aligned with a shifting discourse of feminine adolescence that is itself a commodification” ( Driscoll 2002: 98 ). While dolls are sometimes