: 38, 41, 55–56 ; Marcus and Singer 2017: 351–353 ). But the meme is also an integral part of social media, which is influenced by mass media and consumer culture. Its templates and core frames of reference are generally American and stereotypical
: 38, 41, 55–56 ; Marcus and Singer 2017: 351–353 ). But the meme is also an integral part of social media, which is influenced by mass media and consumer culture. Its templates and core frames of reference are generally American and stereotypical