Tehran currently hosts one of the largest rhinoplasty markets in the world, and rhinoplasty is the most sought after cosmetic surgery in the country. This article examines whether the rhinoplasty trend reflects a shift in Iranians' attitudes towards their ethnic and cultural identity. It is argued that fashion and beauty norms in Tehran are certainly informed by globalised images, but these are mediated by Iranian moralities of prestige, image consciousness and class awareness. Thus, while many of the persons interviewed described 'Iranian noses' as aesthetically inferior to 'European noses', their statements were not necessarily coupled with a desire to negate Iranian identity.
Rhinoplasty and Identity in Tehran
Iranian Women and Cosmetic Nose Surgery
In this article, the author investigates, from an anthropological point of view, why many Iranian women (and even some men) resort to rhinoplasty – that is, surgery to alter the appearance of the nose – for cosmetic purposes. When did this phenomenon begin in Iran? Which social classes and ages are concerned? What is the relationship between this practice and Iranian society in general? Is it the result of foreign cultural influences? What comparisons can be made with other cultures? Born of a micro-sociological case, these interrogations address the anthropology of Iranian society, which, like many others, has been engaged for several decades in an ‘exchange process’ that today is commonly known as globalisation.