from Raymond Briggs's picture book (1978) into a recurrent Christmas-themed, animated TV ad. Building on the work of theorists such as Michael Billig, Douglas B. Holt and Tim Edensor, 10 who have studied the importance of banal nationalism and the role
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Marco Solimene, Mariann Vaczi, Paul Manning, Bozena Sojka, Stephen Quilley, Anna Zhelnina, and Aimar Ventsel
performance. Chapter 7 discusses sport and nationalism through the popular perspectives of ‘imagined communities’, ‘invented traditions’ and ‘banal nationalism’. Chapter 8 situates sport in an international and globalised context, with special attention to the